GOOGLE PLAY LIVE ‘23

Google Play Live—bigger, wilder, and even more immersive! For year two, we leveled up the 4-hour livestream into a nonstop digital party, featuring major talent like Crissa Jackson (The Circle) and Alpharad, while taking viewers on a gamified journey.

Building upon the previous years’ challenge of transactionality, the problem we faced this time was making the content more valuable and engaging viewers.

We strategically built a multi-world livestream experience that brought the Google Play universe to life. Each hour unlocked a new themed world while live talent drove audience engagement through games, giveaways, and chat challenges. The result? Sky-high engagement and a digital event that made Google Play feel alive, fun, and culturally relevant from the US to India and Korea.