EXORCIST BELIEVER AMBIENT ROOM
A 60-minute horror ASMR endurance test disguised as a YouTube ad—an immersive ambient room for The Exorcist: Believer.
NBCU needed a way to stop the skip for their new film content and deliver a chilling experience that felt like part of the horror genre, not an ad for it.
We reimagined YouTube as a haunted space with a 60-minute ambient room, crafted with a narrative arc and layered psychological tension for ultimate fright. This unconventional ad dared users to stay through escalating terror or face a haunting reward: an exclusive trailer if they skipped.
