COCA-COLA SIN AZÚCAR
To drive trial of Coca-Cola Sin Azúcar in Mexico, we created a digital-first influencer campaign that brought the bottles’ bubbly personalities to life with their matching creators.
Coca-Cola needed to get a younger Mexican audience to consider trying Sin Azúcar—but cutting through on social meant doing more than just touting flavor or health benefits.
We leaned into personality-led storytelling, partnering with our team in Mexico, giving each Sin Azúcar bottle its own unique character and pairing it with a creator who embodied its energy. We built a playful, shareable series that made choosing a Sin Azúcar feel like choosing your new favorite alter ego.
