FETCH SUPER BOWL LIVESTREAM
Fetch scored big attention during the Super Bowl with a $1.2 million livestream giveaway!
Fetch needed to cut through the noise of the Super Bowl and turn passive interaction on the app into mass-scale active app engagement—all while reinforcing its brand mission of accessible rewards.
We developed a bold, second-screen experience that turned viewers into real-time participants, where $10K was given away every second. We filled every moment between the giveaways with entertaining games and moments for Fetch to connect with viewers.
