THE SEX LIVES OF COLLEGE GIRLS
A series of uniquely entertaining YouTube ads to match The Sex Lives of College Girls’ awkward, humorous tone to resonate with fans of premium, risqué, and comedy.
HBO needed to promote The Sex Lives of College Girls pilot series in an engaging, social-first way in order to get the word out about the show.
We created a modular campaign of four YouTube ads, each tailored to GenZ and millennials audience personas—from raunchy rom-com fans to cringe-core enthusiasts. We used hyper-relevant humor and quick-cut editing to stop the skip and keep them watching.
